Brochure, Print Ads, Copywriting
Blue Sky Autism Project is a charity in the UK providing individualised therapy programmes to young children experiencing developmental delays, including autism.
I was asked to design a brochure and a print ad campaign targeting parents/guardians of children who may be on the autism spectrum, to bring awareness to the condition as well as the services the charity provides.
The goal was for the designs to align with the already established branding scheme, and to appear crisp and modern in order to portray the cutting-edge nature of the therapy approach implemented by the charity. It was also important to maintain a sense of childlike playfulness to make it apparent that the charity’s main focus is on helping children and families.
I was required to include a large volume of information in the brochure, so I had to play around with many different organisation methods to ensure easy absorption. After arranging and rearranging many times, I achieved the desired outcome through of combination of techniques:
• Keeping it simple by sticking to two typefaces in order to acheive a clean design. Variations in the scale and weight of the typefaces were used to create a clear visual hierarchy.
• Breaking down some of the larger chunks of information into list formats that could be quickly and easily digested.
• Implementing colour-blocked panels to create visual interest, and to allow the reader to easily differentiate between the sections more clearly, supporting the overall goal of promoting the easy absorption of information for time-pressed parents.
Print Ads + Copywriting
The idea behind these print ads was to showcase everyday moments while linking them to autism to make the condition more relatable.
The concept for the first ad was based around diagnoses being time-sensitive. Much like delaying other things in life, the longer you wait to react to signs of autism, the more serious and long-term the consequences may be.
The second poster was intended to be more of a “reality check” to help place the audience in the shoes of an autistic person, in the hopes of providing the wider public an insight into what it’s like to live with autism. Everyday moments like ordering a coffee seem insignificant to most, but for an autistic person, they can be a major obstacle.